Since teams commonly attend Opening Day dressed in their full game uniform, plan to have team pictures taken on the same day. You can give teams different colored balloons and track which one has the most hits. 1. A fundraiser or charity partnership is a great way to demonstrate that your business lives up to its values. A Flag Ceremony. Please use these ideas, and then add your community's flavor to the other parts of the ceremonies. Use this idea to host a tour of your space and introduce yourself to your potential customers. Thats over 3 trillion miles and thats also how many miles Americans drive per year. Larry Hintergardt, Sales at Air Ad Promotions. -, BlueSG to open charging stations to other users. They [inflatables] are a lot of fun and we believe they help us sell more gas and tacos. Influencer marketing can be a powerful tool to introduce a brand to a niche audience. A virtual celebration has the same benefits as an in-store grand opening. What once was a quiet parade is now a spectacular with fireworks, dancers and people on jetpacks. You can provide an opportunity for parents and children to work on something together virtually. Small business owners who weathered the ups and downs of the pandemic will relate. 1. Maybe you only need ideas for a mission message and Heart of Relay moment. to create a beautiful ceremony that I am happy to share with others. You should be 100% sure that is a good reason for your target audience to attend an opening ceremony. If you run a service business, host a day of speed-dating-style free consultations. 7. Invite local influencers to your IRL grand opening, partner on a giveaway leading up to your big day, or simply work with them on a paid promotional post the day your online store goes live. A cost efficient way to do this would be to ask vendors and suppliers to contribute some items that your business could giveaway to customers. The images captured through the event Snapchat story can be saved and used as future promotional content, such as event recaps. A Chamber of Commerce can be a great avenue to reach other businesses with the same goal in mind. Otherwise, you can partner with another business or rent out a space to host a cocktail party, live demo, or other event to celebrate your online store's grand opening. Schedule your events on different days to attract people all week. Date, Time, and Location. . All Rights Reserved. Talk with local schools to partner with and let the teachers come up with a game plan for a topic for the students. 1. Plus the Chamber gives you access to other members as well. Remember, a lot of these ideas can be and should be combined and used together to create the most buzz and best grand opening you can dream of. It's a public induction ceremony that provides a lot of positive press for everyone if you do a good job on it. Invite the mayor to cut the ribbon marking the opening of your business. Dayna Winter is a Lead Writer at Shopify, telling stories about the humans behind brands and the moments that motivate them to create. If your gym has a juice bar or offers food onsite, this is a great time to promote your offerings. This strategy doesnt only guarantee great media coverage, but also gives you the chance for starting your journey with reliable partners at your side. Restaurants can have a lot of fun with food contests. Very often, troops also include the recitation of the Scout Oath and/or Law. The best salon grand opening idea is to have a classy party where community members and local businesses can check out your salon, learn about the services you offer, and maybe even try some of your products. A rooftop pool is a definite plus Invite celebrities Nothing attracts people to a venue like the promise of meeting a celebrity. In the opening ceremony, when you invite people and give them free drinks and snacks, allow them to try some of the things your store has to offer, or give them an insight into your business, people will be hungry for more. These essential attention grabbing marketing tools will catch the eye of everyone passing by your location. Playing dodge ball is more fun when it involves water balloons. The more connections you make during an opening ceremony, the more impactful your post-event activities will be. Level up your events with Gevmes omnichannel event platform. Lean on local businesses to pick their brains on restaurant and bar promotion ideas to see what has been successful the past and what you can repurpose for your grand opening. If youre offering a service, you can host a how-to session on a way to complement the service provided by your business. Seeing an experience in person offers a better chance for your brand to remain in a, Go full out and use the theme to encourage social media posting. When The Sill launched its Boston location, it didnt just cater the grand opening partyit did so using small local businesses. Recognize the networking opportunities that are out there when you include the schools where the players attend, local civic and volunteer organizations, and the businesses in the area. 5 Tips for Planning a Grand Opening Substitute your own ideas for readings, props, songs or decorations to make your ceremonies truly individualized and special. Player Parade. Have an employee who can draw? Its just one of the ways Chick-fil-A shows how much we love our Raving Fans.. Consider branded tote bags, pens, popsockets, koozies, and on all these items are small and can be purchased in bulk for cheap. You can: Who doesnt like an excuse for a party? For free. 6 Gym Launch Ideas for Your Grand Opening. Include the day of the week alongside the date such as Friday, April 23 as this makes it less . From social media hype to online shops to virtual lounges, here is a list of delightful and unexpected virtual conference ideas. Retail businesses can also use this idea to host an exclusive grand opening party to preview the store before it opens to the public. Take the time to really train your employees so you put your best foot forwardor risk alienating your entire trading neighborhood who all talk., Fall grand openings are a perfect time to serve hot beverages or promote your cooler weather store offerings. Your first sale is a momentous occasion. 11 of 25 Choose Meaningful Processional Music Photo by. Give local high school dance teams or local dance companies the opportunity to perform. Offer them a tour for coming out to the grand opening. This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. This can be done through organic social posts, email communication, or paid ads. The Color Guard advances the flag to the front of the room and the Troop recites the Pledge of Allegiance. One of my favorite adventures for kids marketing was conducting store tours at Little Caesars. Take it a step further, does the local business community have an organization or association you can join? Make your new business official by inviting local celebrities and dignitaries to your grand opening ceremony. Be sure not to overlook the power of emotion and the history of your league. Bonus: this usually gets radio airtime! For a grand opening, put a great big fishbowl out and ask everyone to enter. Make use of international shipping. Decorating Your Event People come with their tents and start lining up the night before (and sometimes a couple nights before) for this giveaway. Welcome them to attend, and be recognized during the ceremonies. Find some examples on a website like Cartoon Stock and see if they can replicate them on a white board. Spread the word via mainstays like Twitter, Facebook, Pinterest, and Snapchat, but don't forget local social media apps as well. At the recent IKEA opening event which took place in Ohio, the first 44 customers received free couches and the next 100 free chairs. Amazing images catch attention. By entering your email, you agree to receive marketing emailsfromShopify. Parking might be an issue. Meme photos are all over the internet. Every business needs pictures, for promoting services, for marketing products, for sharing on social media, for creating brochures, the list goes on and on. But its an especially useful tool in achieving specific goals as you launch. Mix them up or choose a particular type of an opening event that can beef up your marketing efforts. If social impact and community are important to your business, take a step beyond declaring it so on your About page. Partnering with other local businesses is a smart move when youre the new business on the block. How do you define success? Lastly, opening receptions are the events dedicated to the introduction of a new product/project to the wide audience. Its no surprise that social media is a huge chunk of todays marketing world. The above ideas are the general steps you can choose to include when opening your own business. As . During your grand opening, customers will be in your store ordering, buying and trying out your products. At a time when referrals and friends opinions have more value than ever before, testimonials are like gold. (855) MY-AIRAD| (214) 935-2022| (817) 640-3002 (855) MY-AIRAD (214) 935-2022 In fact, writing personal notes to people youre hoping will attend your grand opening is one of the best ways to get their attention. Fill a jar with items and then get people to guess and win a free ______ (meal, item, service). Confirm the essential details for your guests, including the date, time, and location of your grand opening event. Because they are the ones who will see your business the most often. Copyright 2003-2023 Some didnt let those restrictions hamper their big day and used TikTok Live, Zoom, YouTube Live, Twitter Spaces, and other platforms to host virtual events instead. Find out more about hashtags in this post from Sprout Social. Refer a customer and get a free hair cut or get your nails done. Many online creators have leaned into behind-the-scenes content to share their space and process with fans. You only get one Opening Ceremony a year, so make yours an event for the whole community. Does your area have a rich history? Hosting a ribbon-cutting ceremony gives attendees a better sense of timing to show up on time and experience the whole of your grand opening. The answer is an MC. Depending on your business, consumer generated videos could be a great thing. Touch device users, explore by touch or with swipe gestures. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_4" ).setAttribute( "value", ( new Date() ).getTime() ); 2142 Irving BlvdDallas, TX 75207(855) 692-4723. Maybe its a specific number of people who visit your event, participants in a contest, or a sales target. A grand opening idea for online: Enter customers to win when they post a picture of your business with a hashtag you create ahead of time. They should gently pull the cord to unfurl (unroll) the flag. A few of the more creative ideas include a blowtorch, a chainsaw or, if your local chamber doesn't offer big scissors, perhaps a fire hose. Of course, you wont use them all, but picturing each and then deciding which is/are the best fit for your brand is a great first step in planning your grand opening. Whether you call it a discount or a special, one time only offer, the promotion should be so good that customers cant help but stop. 21 Unique Grand Opening Ideas to Create Buzz. Show customers that youre here to stay and that youre worthy of their continuous attention. This is your big day. Try Shopify free for 3 days, no credit cardrequired. Additionally, dont forget to consider the important factors listed above when hosting a grand opening: Give your customers an experience, create brand awareness and buzz through media attention, maintain relationships with your customers because repeat customers will keep your business afloat and budget accordingly. Sleepless nights, huge cost investments, partnerships How do you ensure your efforts arent in vain? You wont be celebrating alone. Check Latest Price. You also have to give.. Maybe theyll visit your location too. Flag ceremony. Bonus is to tie in the advertisement with a radio station remote broadcast. The best way to get attention in todays world is by creating buzz through media outlets. Youll be raising a glass alongside your future customers and starting your relationship off with a bang. Opening a business can be one of the most exciting, yet nerve-wracking, experiences of your life. Show them that their contributions are appreciated, regardless of how much time they spent on the field, in the concession stand or volunteering in some other way its all part of making a better experience and reminding them why they participated or volunteered in the first place. Instead of making a big fuss with signs, decorations, and lots of spending, just open your doors to a smaller crowd than usual. These events should be primarily about what happens inside the buildings as a way to introduce and showcase the facility and as a public way to honor and thank . Some mustache props, hats and funny glasses against a backdrop and you have a photo booth ready for customers to capture the moment at your grand opening celebration. 4. This is a great place to link to as you build your social following. Everything from how to frost a cake to how to arrange a bouquet to what to plant in the spring will entice interest (and customers) into your location. From pre-event planning to marketing, weve created a comprehensive guide to grand opening organization which covers every process youll have to take charge of. The owner of Tyler Balloon Bar in Texas used TikTok to share a time lapse of her process of designing and setting up the brands new store in advance of its opening day. Many opening ceremonies provide food or light refreshments to attendees, and offer other incentives, such as product samples or raffles for free products or services. Plus, all it costs is whatever you need to break the record of your choosing. 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